Stadler Form The Company
The company was founded by Martin Stadler in 1998, after his resignation as commercial director of the Swiss branch of the Italian coffee company Illycaffè S.p.A. Stadler worked with the young Swiss designer Matti Walker in 1999 on the company's first product, the futuristic air humidifier Fred. Fred is still in the current model range, and along with the latest products, has sold successfully to this day in more than 20 countries from the U.S. to Japan.
From 2001, Stadler Form started a joint project with Christoph Sutter (Coplax AG) for ODM and OEM development of small domestic appliances. In 2005, to expand the company and ensure product availability for customers, most production was moved to Asia.